For a generation that values both minimalism and making a statement, MVMT (Movement) has become more than just a watch brand—it’s a lifestyle. Launched by two college dropouts with a bold vision, MVMT is redefining the idea of everyday luxury. From smart-looking chronographs to sleek aviators and now, even sunglasses, MVMT (Movement) stands for affordability without compromise.
In this blog, we’ll explore how MVMT (Movement) went from crowdfunding underdogs to a global symbol of self-made style—and why it might just be the next essential accessory in your collection.
The Rise of MVMT (Movement)
MVMT began with a question: Why are quality watches so expensive? Dissatisfied with the inflated pricing and old-school luxury model, founders Jake Kassan and Kramer LaPlante launched MVMT on Indiegogo in 2013. The response was overwhelming—$300K raised and a clear signal: the market was ready for change.
What Makes MVMT (Movement) Stand Out?
- Modern minimalism: Clean, striking designs for men and women.
- Affordable pricing: Luxury look and feel, without the luxury markup.
- Direct-to-consumer model: Cut out the middleman and save.
- Diverse product line: From watches to eyewear, they’ve expanded smartly.
- Massive community: Over 1.5 million customers and counting.
Why MVMT (Movement) Is More Than a Trend
It’s easy to dismiss a viral brand as a flash in the pan, but MVMT has staying power. Why? Because it understands its customer. The MVMT (Movement) brand speaks to those chasing freedom—freedom from routine, from overpriced fashion, and from outdated expectations.
Whether you’re climbing the career ladder or building your own business, MVMT’s message is simple: style should move with you, not limit you.
for expert takes on DTC branding and entrepreneurship, check out:
Mayple.com – Insights into how MVMT scaled through digital marketing
Capitalism.com – A detailed breakdown of MVMT’s business strategy
Helpful Resources and Internal Links
Looking for more style inspiration and honest fashion reviews? Check out these guides on TwinsSeeker.com
